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Google Ads is a pay-per-click (PPC) advertising platform developed by Google, allowing businesses to bid on keywords and display ads to web users. These ads can appear in various places, including Google Search results (the Google Search Network), mobile apps, videos, and on non-search websites. Businesses can use Google Ads to promote their products or services, increase website … Read more

Facebook Ads are paid digital advertisements that businesses can run on the Facebook platform, Instagram, and Audience Network. They allow businesses to reach a wide audience and target specific demographics based on their interests, location, and other factors.  Here’s a breakdown of what Facebook Ads are:

SEO, or Search Engine Optimization, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs) like Google, Bing, and Yahoo. This involves optimizing a website’s content, structure, and technical aspects to make it more relevant and attractive to search engines, ultimately driving more organic (unpaid) traffic to the site.  Here’s a … Read more