Facebook Ads are paid digital advertisements that businesses can run on the Facebook platform, Instagram, and Audience Network. They allow businesses to reach a wide audience and target specific demographics based on their interests, location, and other factors. 

Here’s a breakdown of what Facebook Ads are:

• Paid advertising: Businesses pay to display their ads on Facebook and other Meta platforms. 
• Targeted audience reach: Businesses can define specific demographics and interests to reach the most relevant users. 
• Variety of formats: Ads can be text-based, images, or videos, allowing for flexibility in creative expression. 
• Measurable results: Businesses can track the performance of their ads and measure key metrics like clicks, impressions, and conversions. 
• Self-serve tools: Facebook provides user-friendly tools to create and manage ad campaigns. 
• Different objectives: Businesses can set objectives for their ads, such as increasing brand awareness, driving website traffic, or generating leads.